Kyle HobsonUX ResearchIndependent UX research · Product decisions
I help product teams understand what people need, where an experience creates friction, and what to investigate next. We start with the decision your team needs to make, then choose a practical way to learn.
Work directly with Kyle Hobson. Study scope, fee and timing agreed together.
From a real study · Oak AI audience research
A report I led for Oak AI: turning reported barriers into a product question. Voluntary audience survey; per-item response bases unavailable.
Selected work
Examples from my own work and contributions within existing teams. Roles and delivery stages are identified in each story.
Oak AI · Creator audience research
An audience survey connected reported barriers with a proposed direction for helping people take action.
Lead UX Researcher
Completed research report · proposed product direction
Oak AI
Qualitative coding brought privacy and trust concerns into a discussion about audience fit and research priorities.
Lead UX Researcher
Qualitative synthesis · audience and research-priority recommendations
Oak AI
A desktop expert review connected unclear navigation and low-visibility feedback to concrete recommendations.
Lead UX Researcher
Evaluation and recommendations · findings presented December 3, 2023
Ways to work together
Start with a defined question or a body of research that needs attention. We agree on the decision, audience, access and deliverables before the study begins.
Understand the needs and barriers behind a product opportunity.
You receive
A focused study, findings report and recommendations tied to your decision.
See scope and deliverablesFind the useful pattern in interviews, observations or an existing research archive.
You receive
Organized findings, a traceable synthesis and clear next questions.
See scope and deliverablesIdentify the points where a product’s tasks and feedback become difficult to understand.
You receive
A scoped evaluation, prioritized findings and recommendations your team can discuss.
See scope and deliverablesUseful research makes its reasoning visible. Your team should be able to trace a recommendation back to what was observed, understand its limits, and decide what to do next.
We clarify the product question, what you already know, and what evidence would help your team act.
I plan and carry out the agreed research, keeping methods, observations and interpretation traceable.
We review the findings, their limits and the recommendations. You receive the agreed research materials and a practical handoff.
Documentary filmmaking and technical communication taught me to listen for what a first explanation leaves out. That habit carries into my research: understand the context, examine the evidence, and make it understandable to someone who was not in the room.
As Lead UX Researcher at Oak AI, my work included audience surveys, qualitative analysis and usability evaluation. I bring that experience to product teams that need a clearer basis for their next decision.
Product teams, founders and mission-driven organizations with a specific audience, usability or prioritization question. We can begin with a focused engagement or agree on a defined period of research support.
Yes. We start with what you need to decide and what access you have. An interview, survey, usability session, expert review or analysis of existing material answers different questions; the scope should make that distinction clear.
We agree on participant criteria, recruitment responsibilities, consent, incentives and information handling before research begins. Please describe your audience in the inquiry form without sharing participant records.
Research can expose risks, clarify needs and inform a decision. It cannot guarantee adoption or business results. I explain what the evidence supports and what would still need to be tested.
I propose the deliverables, fee, schedule and review points after we discuss the question and available access. Recruitment, study methods, analysis depth and stakeholder needs affect the scope.
Tell me what your team needs to understand. We can turn the question into a focused research scope.