Discovery research

When this helps

Your team has a product direction in mind but needs a stronger understanding of the people it is meant to serve.

What you receive

• Research questions and a study plan
• Agreed interview or survey materials and research execution
• Findings with evidence, qualifications and unanswered questions
• Recommendations and a team readout

How the work unfolds

We define the question, audience and decisions the study can support. I propose a method suited to the available access and scope.

I examine the results, distinguish reported behavior from observed behavior, and work through the implications with your team.