Fresh CuriosityKyle Hobson

Oak AI

Turn an audit into changes a team can see.

At Oak AI, I connected navigation and feedback concerns to specific design recommendations, including an original and proposed login comparison.

My role
Lead UX Researcher
Period
2023–2025
Delivery stage
Usability evaluation and design recommendations

The problem

An early AI product had multiple ways into the experience, inconsistent labels, and feedback that could be easy to miss. The team needed more than a list of problems: it needed to see what a clearer experience could look like.

My contribution

I connected findings from the usability review to design recommendations for navigation, visual hierarchy, and error feedback. The artifacts paired each problem with a change the team could review.

02

Put the error beside the field.

The original error appeared in a small banner at the bottom of the screen. The proposed treatment moved feedback beside the password field, with a red outline and an Incorrect Password label. It made the point of correction clearer; fuller recovery guidance was still needed.

Observed interface

Original Oak login interface. A narrow error message is at the bottom of the page, below the login form.

01 / The message at the foot of the page

Original bottom message strip reads: Error: Invalid login credentials.
“Error: Invalid login credentials” appears below the form. It names the failure without connecting it to a field or explaining the next step. View full-size image

Proposed feedback

Original proposed Oak login treatment. It includes an alert above the form, a red password-field outline, and an Incorrect Password message beside that field.

02 / The message beside the password

Original proposed detail: the right edge of the red password-field outline beside a message reading Incorrect Password.
The proposal adds “Incorrect Password” beside the field and shows an alert above the form. The field is identified; fuller recovery guidance remains a next step. View full-size image
Reasoning and tradeoffs

Why this mattered

The report describes an error alert at the bottom of the interface with a subtle treatment close to other page colors. The heuristic worksheet separately flags that error messages did not clearly explain the next step.

The options

The recommendation paired the original screen with a red outline around the password field and an Incorrect Password label. It also showed an alert above the form. The one-time login-link action remained available, while the field-level message made the proposed association explicit.

The tradeoff

Moving the message beside the field made the error more specific, but the label still stopped at naming the problem. Looking back, I would develop the recovery copy further and check how the password and one-time-link routes should work together.

03

Give the next iteration a shared visual language.

The color guidance assigns different jobs to brand, background, text, and feedback colors. I documented those roles so the next iteration could use a consistent visual language rather than make each screen’s choices independently.

Original Oak color guidance documents brand, background, text, and notification colors.
Original design recommendation · Oak UI kit View full-size image
Reasoning and tradeoffs

Why this mattered

The audit linked inconsistent branding and feedback treatment to the difficulty of reading the interface. The color guide defined roles for primary actions, supporting elements, backgrounds, text, and notifications.

The options

The guide separated brand emphasis from feedback: success, warning, error, and informational messages each had a stated purpose. It also gave primary, secondary, and tertiary roles to background and text colors.

The tradeoff

This was a focused specification for the next iteration. A palette with named roles could support consistent decisions, but the artifact alone did not establish a complete component library or verify color contrast across the product.

What the work produced

A product direction the team could review.

I turned the audit into visual alternatives for navigation and login feedback, with shared color guidance. Each recommendation connected an identified problem to a specific change and the reason for making it.

Why it matters for your project

If a team has a list of usability concerns but no clear next move, I can turn the issue into a visible choice: the current behavior, a proposed change and the reason to test it.

Evidence and delivery stage

Original heuristic evaluation and design recommendation exports. Screens show proposed changes: these are recommendations, not the shipped interface.

Bring the flow that needs a second look.

Tell me what your team is trying to make clearer. We can start with the problem you have today.

Discuss your project